Staying relevant

Strategy, Innovation and Survival for record labels


This week is Distortion week. The best week in Copenhagen, where streets transform into block parties, carnevals and favella raves.

Before all the madness kicks off, there's a cool little panel discussion about the challenges of marketing music in 2011.


 

My mate Lewis Colston from Playground Music is on the panel. He knows a thing or two about a thing or two. Those two things being music and marketing music.

I don't know too much about the other guys, but I'm pretty sure this it will be an interesting and insightful talk. And a good excuse to have a beer with likeminded people.

See you there!

Facebook event

Great blog about the economics of music and other digital content

What’s the key to staying relevant as a record label? What are the challenges involved in being an idealistic, independent label as well as a down-to-earth, practical business? What does the future hold for record labels? In this informal salon, we’ll examine and debate topics such as: spirit & mentality, small entrepreneurs Vs. major labels, how to navigate in a chaotic Odd Future world and quite simply: the challenges involved in marketing music in 2011.